index_sellers1

Are You Considering Selling Your Home By Yourself?, DON'T

Basically, there are four kinds of people who look at homes.

The first kind are in a hurry to move. They have a sense of urgency. They may
have been transferred, or have already sold their present home, or just want to
make a quick decision.

The second kind are not in a hurry. They have no sense of urgency, but they are
serious buyers. Or They may be second or third time buyers looking for a very
special home.

The third kind are looking for a real bargain. Their idea is to save the commission
that goes to a real estate firm, or worse, they want to find someone who is desperate
to sell so they can buy the home for thousands of dollars under fair market value.

The fourth kind will never buy. They can't afford to buy, or just don't want to, but
they enjoy looking at homes for a pastime.

85%        Right now...today...in (our city) there are a certain number of
                   people who are absolutely serious about finding and buying a
                   home. Would you agree with that?

*One of the ways they look for a home is in the newspaper, isn't that right?

'...And when they open up our newspaper, here's what they see: 85.8% of all the
homes they would like to look at are in the hands of real estate firms. Only 14% of
the homes are in the hands of owners.'

If real estate firms have 85.8% of the homes for
sale...where...do the serious buyers have to go?

...So what kind is left over for you? Bargain hunters and casual
lookers.

85%
TIE
DOWN

Do you see how we can save you from having unqualified
strangers wandering through your home?

What is the single...greatest...advantage... you would have...in selling
your home directly...to a buyer?

'Save the commission

What is the single...greatest...advantage... a buyer would have ...in
buying directly...from you?

'His single greatest advantage is to save the same commision...you hope to save

90% of all direct buyers are not qualified to buy the homes they look at.
90% of all direct buyers will not be qualified to buy your home when they come
here.

If buyers are serious...and intend to buy directly from sellers...the first thing they
do is qualify themselves.

They go to their banks and they find out how much they can afford to pay.

Let's say they qualify to buy a $150,000 home. They don't look at $150,000
homes. They look at 170's...180's...190's.

Remember...they're out to find a bargain. At the very least...they want to save the
commission.

When they go through a house...they size up the house...and they size up the
sellers.

If they find out that you have just started or are not willing to accept an offer, they
won't make one.

But...if they think you are ready to accept an offer...maybe getting
desperate...then they will make an offer. But that offer is usually 10%, 20% or
even 30% less than fair market value, because...that's all they can afford or are
willing to pay.

There are four ways that we can expose your home to a great number of
potential buyers:

First, through the sales people in our own office, and our multiple listing
services.

Second, we advertise almost every home we list and that creates additional
prospects.

Third, we continuously receive calls from qualified buyers because we are
in business.

Fourth, we do some very specialized work to develop additional buyers.

*For these four reasons, 93% to 96% of all homes sold in area are sold through
real estate firms.

CHOOSE THE BEST, CHOOSE THE ULTIMATE REAL ESTATE TEAM!
CALL US NOW AT 973-279-0500

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